Burnet Institute x Hep B Voices Australia. You can’t get Hep B here.
Though the Hepatitis B virus is only transmitted through contact with infected blood and sexual fluids, for generations, in Australia’s Chinese and Vietnamese communities there have been misconceptions that it can be spread through casual contact – simple everyday things like holding hands, hugging or sharing food and utensils. Consequently, people living with hepatitis B have experienced unwarranted social prejudice. And although hepatitis B treatment is readily available, many people avoid diagnosis and care, and three people die from the virus every day in Australia.
To dispel the damaging myths at the heart of this problem, we partnered with Burnet Institute and Hepatitis B Voices Australia to launch a national campaign with a singular powerful message: “You Can’t Get Hep B Here”. We designed an adhesive red tape, bearing the campaign’s message in simplified Chinese, Vietnamese and English – literally warning our audience that there’s nothing to worry about. We meticulously hand-wrapped a suite of familiar everyday objects with the tape, providing the visual assets that roll out across the campaign’s live activations, website and OOH and digital media executions.
